We’re back with our last post of this series on quantitative marketing analytics. The last two blogs we posted were special entries to answer questions from our followers on Twitter. This returns to and concludes the marketing analytics series we’ve been working on. In part 1 of our series, we showed that most organizations work like a youth soccer team: one is focused, one is upset, most are confused; and while a few are excited to be there, they have no idea what’s going on.  See a visual on YouTube. Over the past several blog posts, we’ve endeavored to show how your organization can perform like these insanely skilled fellows. That’s incredible coordination. What separates clip 1 from clip 2 is their level of understanding. The first team has only a rudimentary understanding of what they are supposed to be doing and how to act in sync. The second team acts like a well-oiled machine, because they have a common vision that they understand how to translate into results. We’ve used the vinyl wall art industry as a case study, highlighting specifically www.ellemenopea.com. Each post developed in some detail each of the following steps in the marketing analytics cycle (the text next to the boxes is from the case study): We proved that by communicating the corporate vision to all employees, and then linking that vision to measurable goals, and then executing the strategy and monitoring progress – again communicating to the organization – that Ellemenopea would be much more able to achieve what they wanted. By linking the high-level vision into daily operations, bottom-line improvements can be made. As you do the same things in your organization, you can achieve similar results. However, we understand that the difficulty of the above process comes not in setting the vision or goals, but in measuring those and adjusting the strategy accordingly. Our next posts will dive deeper into how to become a company driven by analytics. Ryan Nokes is the Chief Marketing Officer of Vault Analytics, a firm that uses marketing analytics to help companies develop and implement measurable marketing programs. Ryan specializes in working with small and medium-sized businesses, as well as new start-ups to improve their marketing strategies, build brand awareness, and increase their client base. Contact him for a free consultation on how to increase your marketing ROI.Best Smartphone Software